I was recently on the WPBuilds Podcast with Nathan Wrigley to discuss WooCommerce Sales Funnels.

Click Here to enjoy the show.

In today’s world there is no difference between “digital” and “physical” products insofar as the transactional engine of your website is concerned. While it may have been true in the past that certain products like EDD were focused on capabilities for those who (like me) sell digitally licensed subscription software, that is no longer a factor, as the capability exists for WooCommerce to do everything.

Since WooCommerce is, arguably, the most popular and well developed / supported / accessorised plugin in the entire WordPress ecosystem… why “wouldn’t” anyone use it for all purposes?